Welcome to HDBK Official - Singapore’s affordable marketplace for curated lifestyle goods, collectibles, and unique finds.

HDBK Official began as a simple hobby and grew into a mission-driven platform. What started with crafting chenille flowers soon expanded into exploring the world of toys, crafts, and everyday lifestyle products from overseas. Through countless product hunts, we discovered something important which is many high-quality, budget-friendly items available internationally are difficult to access in Singapore without high markups.


In Singapore, consumers often face inflated prices due to import costs, distributor markups, and limited access to direct suppliers. This makes hobbies, creativity, and even essential lifestyle items feel out of reach. HDBK Official was created to change that. We built a platform that connects Singaporeans directly to affordable, curated products sourced responsibly from overseas. Through continuous improvements and countless iterations, we committed to two goals:

  • Make quality goods affordable for buyers
  • Bring in beneficial, value-adding products from outside Singapore to expand choice and accessibility

But we’re not stopping at lifestyle goods. Our vision includes expanding into fashion, beauty, wellness, and even creating space for local Singapore brands to thrive. Many small businesses here struggle with high rental costs, limited reach, and competition from big-name retailers. We aim to support them with a platform that offers visibility, accessibility, and direct access to customers who value authentic local products.

Our Mission

We aim to break down the barriers that make everyday lifestyle goods, hobbies, and creative pursuits expensive or difficult to access. By sourcing directly, optimising logistics, and continuously improving our platform, we ensure our customers enjoy fair prices, genuine value, and trusted quality.

But our mission goes beyond affordability.

We aspire to become a platform that uplifts Singapore’s creative and entrepreneurial community, giving small brands and local vendors the visibility, opportunity, and support they need to thrive.

In essence, we exist to create a shopping experience that feels authentically Singaporean, community-focused, and value-driven. One that brings people together through the joy of discovery.

For us, every purchase is more than a transaction, it’s a shared moment of joy and a step towards building a stronger, more authentic marketplace.

Value Pillars

Our values reflect who we are, what we believe in, and how we operate every day.

Honest Affordability & Accessibility

We believe quality products should be within reach for everyone in Singapore. By sourcing responsibly and pricing transparently, we ensure fair, wallet-friendly access to lifestyle goods, hobbies, and collectibles without unnecessary markups.

Continuous Improvement

Every item we bring in is carefully selected for value, relevance, and quality. We consistently refine our platform, product range, and customer experience to stay reliable, affordable, and aligned with what our community truly needs.

Empowering Community Growth

We’re committed to supporting Singapore’s small businesses by giving them visibility, opportunity, and a platform to grow. HDBK strives to build a community-driven marketplace shaped by trust, collaboration, and authentic local creativity.

Brands